David Avocado Wolfe

David "Avocado" Wolfe is a wellness influencer and speaker who built one of the larger social media followings in the health and nutrition space, particularly on Facebook, where his posts about superfoods and natural living accumulated billions of interactions over several years. He is an author and public speaker on topics related to diet, longevity, and alternative health practices, and built a commercial operation selling supplements and hosting wellness events.

Alongside his nutrition and wellness content, Wolfe has promoted claims that scientists and fact-checkers have widely rejected. He has made statements that include calling gravity a toxin, describing chocolate as "an octave of sun energy," and suggesting that mushrooms originated in outer space. He has also promoted flat earth theory to his followers and shared anti-vaccine content, including claims that vaccines cause conditions for which there is no credible scientific evidence of a link. During the COVID-19 pandemic, he promoted unproven remedies and discouraged evidence-based preventive measures including vaccination.

Wolfe's defenders argue that he encourages people to question official narratives and explore alternative perspectives on health and the natural world, and that some of his recommendations about diet and lifestyle are genuinely beneficial. Critics, including scientists and public health professionals, argue that mixing evidence-based dietary advice with factually unfounded health claims and conspiracy theories makes it difficult for audiences to distinguish reliable information from misinformation, and that his anti-vaccine content in particular has the potential to cause harm.

His large audience — which developed primarily through organic Facebook sharing of appealing wellness content — gave him significant reach for content that ranged from mainstream wellness topics to claims most scientists describe as having no basis in evidence.