Ben Armstrong
BitBoy Crypto Founder and YouTube Personality
Ben Armstrong built BitBoy Crypto into one of the largest cryptocurrency YouTube channels, accumulating over a million subscribers who followed his daily market commentary and token analysis. The channel positioned Armstrong as an independent voice in the crypto space who covered projects based on their merits. He built significant influence in the retail crypto investor community during the 2020-2022 bull market.
Investigations by on-chain analyst ZachXBT and content creator Coffeezilla documented patterns suggesting Armstrong promoted cryptocurrency tokens to his audience without disclosing that he was being paid to do so. Their analysis found correlations between Armstrong's coverage of certain tokens, price increases following that coverage, and wallet activity that suggested insiders sold holdings during those windows. FTC guidelines require influencers to disclose material financial relationships with the products they promote. Armstrong denied the most serious allegations and threatened legal action against Coffeezilla, but did not ultimately pursue litigation.
In 2023, Armstrong's relationship with Hit Network, the company operating the BitBoy Crypto brand, collapsed publicly. He was removed from the organization amid disputes with business partners and claims — which he denied — about personal conduct. Armstrong was later arrested following a confrontation at a former partner's home over a vehicle. Hit Network subsequently sued Armstrong, alleging breach of fiduciary duty and misuse of company funds. Armstrong filed counterclaims.
The BitBoy Crypto story became a reference point in discussions about the lack of regulatory oversight in cryptocurrency influencer marketing. Viewers who followed Armstrong's recommendations and invested in tokens that subsequently declined in value argued they had been misled by content that appeared independent but allegedly was not. Armstrong maintained that he had provided genuine analysis and that the allegations against him were fabricated by business rivals.